The legacy of Hammerin' Hank Aaron, arguably the most recognizable name in Atlanta Braves' history, still reverberates. So much so, Major League Baseball knew that they would tip their cap to the baseball legend when the 2025 MLB All-Star Game came to Truist Park. Through a suggestion by CC Sabat...

On July 1, NESN took viewers back to 1975 with a retro broadcast, including vintage-inspired graphics and scorebug, throwback outfits, immersive flashbacks, and other nostalgic broadcast elements – celebrating the 50th anniversary of the iconic Red Sox-Reds World Series. SVG sat down with VP of C...

The summer months in the National Football League can only mean one thing: it's time for Media Day. This critical time in the schedule gives all 30 clubs with the necessary assets and content to create an engaging gameday experience for fans all season long. From executives providing ample suppor...

During the 2025 RBC Canadian Open at TPC Toronto, the PGA Tour debuted a new wrinkle to their drone AR activations. Built upon their proprietary moving drone technology, Smart tracing allows fans to see where a tee shot will land in relation to the fairway based on the ball trail's color. Nearly ...

Seventeen years since their last trophy. 41 years since their last taste of glory on the European stage. Tottenham Hotspur Football Club has endured heartbreak after heartbreak, but after defeating Manchester United in the UEFA Europa League Final on May 21, the wait was finally over and the club...

The in-stadium experience of Super Bowl LIX was a complex undertaking. From a live performance from notable New Orleans-based musicians and high-intensity team introductions during pregame and a full-team presentation of the Lombardi Trophy to the victorious Philadelphia Eagles, the National Foot...

In its second season, the Professional Women's Hockey League (PWHL) is taking its show on the road. In a series of nine games hosted in "neutral site" cities, the PWHL Takeover Tour is designed to expand the new league's reach and grow the game of women's hockey.

On January 12, a game between th...

2024 has been a busy, yet important year in the history of 3 Point Productions. The creative production company has continued a relationship with four WNBA clubs: the Atlanta Dream, Seattle Storm, Las Vegas Aces, and Chicago Sky; created a stronger bond with a handful of initiatives in the NBA, i...

"Whip-around" studio shows are becoming more common in live sports these days, however, none may be as fast-paced as what ESPN produced in NHL Frozen Frenzy.

On October 22, all 32 teams in the National Hockey League were in action in a rare quirk in the schedule. To celebrate the occasion, ESPN ...

It was a sad day in the city of Oakland - and for baseball fans at large - on Sept. 26, when the Oakland A's played their final game at the Oakland Coliseum, a stadium and city the team have called home for more than half a century.

The team's regional sports network partner, NBC Sports Californ...

When women's soccer legend Alex Morgan announced on Thursday that she would be retiring from the game, the NWSL opted to go the extra mile to make sure her final outing on Sunday would be available to as many fans as possible. After a flurry of logistical maneuvering behind the scenes over the ne...

Remote production is nothing new in the sports broadcasting community, but when live games add an increasing amount of factors that can cause a greater possibility for failure, the routine can become a high-wire act. Prior to the start of this upcoming weekend's start to the NFL regular season, t...

The Caitlin Clark Effect. It's been said many times and has generated positive change throughout the professional and collegiate ranks of women's basketball, but the entity feeling its direct impact is the Indiana Fever.

Matching the NCAA's all-time leading scorer with last year's No. 1 overall ...

This year's Stanley Cup Final was not only a seven-game thriller but also the catalyst for a first-of-its-kind, alternate telecast serving the deaf and hard-of-hearing community, NHL in ASL.

For every game of the Final, the NHL produced live game coverage presented with commentators communicatin...

Now in its seventh year, FloSports' FloRacing streaming platform continues to grow and is now looking to bring some of the staples of big time racing coverage to its motorsports productions. On May 26 at High Limit Racing's Bob Weikert Memorial at Port Royal Speedway, FloSports deployed an in-car...

The 150th running of the Kentucky Derby was one for the ages as an upset winner, Mystic Dan, took the spoils in a photo finish that drew more viewers to the event than any year since 1989. NBC Sports was there to cover all of the action on a memorable day at Churchill Downs.

In this episode of S...

For another round of Capital One's The Match at The Park West Palm, the ninth edition since debuting in 2018, TNT Sports' presentation of this unique exhibition golf event did not disappoint the viewers at home. Tapping a drone for aerial views, a hefty slate of wireless and handheld cameras for ...

As the weather forecast continued to look bleaker by the hour last Saturday, NASCAR made the unprecedented decision to move The Clash at the Coliseum a full a day earlier – creating a scenario almost unheard of in live-sports production. With the threat of severe weather Sunday and throughout the...

Forty eight medals, eighteen countries, one Aspen 2024! In its second year as an independently run company, the X Games headed back to Aspen for three days of action and a focus on delivering a more multiplatform, interactive experience to appeal to younger audiences. As always, there was plenty ...

Skates were sharpened and fish were flying as the 15th edition of the NHL Winter Classic visited the Pacific Northwest to match up the league's two newest franchises - the Vegas Golden Knights and the Seattle Kraken - in an annual outdoor tradition.

The NHL on TNT and the team from Warner Bros. ...

Slimetime returned to the Gridiron for Christmas Day as CBS Sports and Nickelodeon teamed up to bring the multi-Emmy Award winning alternative presentation to last week’s Raiders-Chiefs Matchup. The Nickmas game was once again filled with Christmas-themed AR graphics aimed at drawing in the next ...

As we head towards the conclusion of Latino and Hispanic Heritage Month, one NFL club — the San Francisco 49ers — paid homage to the people that make up their local communities in the Bay Area and the many cultures of their fanbase with their "Latinos Unidos" creative video. Led by Senior Produce...

After Diamond Sports Group was unable to make payments to the Arizona Diamondbacks, and DSG's contract was subsequently rejected by a bankruptcy court judge, Major League Baseball's Local Media department sprung into action and took over production and distribution of all local games starting on ...

On Aug. 30, University of Nebraska Women's Volleyball set a new world record for the most attended women's sporting event in history with 92,003 fans. The historic moment was one of two matches played during Volleyball Day in Nebraska at Memorial Stadium. Keeping fans entertained in this packed h...