The Caitlin Clark Effect: A Peek at the Indiana Fever's Digital Content Strategy
SVG Rewind
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14m
The Caitlin Clark Effect. It's been said many times and has generated positive change throughout the professional and collegiate ranks of women's basketball, but the entity feeling its direct impact is the Indiana Fever.
Matching the NCAA's all-time leading scorer with last year's No. 1 overall pick, Aliyah Boston, has been a heaven for any content creator, but balancing the narrative of having one of the most prolific basketball players alive on the roster and telling the stories of the entire team is quite the juggling act. From Clark's arrival in April to the start of the Olympic break last week, the crew responsible for the club's social media and digital platforms at Pacers Sports & Entertainment has been hard at work.
On this episode of SVG Rewind, we are joined by Digital Video Manager Daniel Stallings to highlight the franchise's planning before and during the 2024 WNBA Draft, what it's been like to work with her and the rest of the team, the content that was generated during the first half of the regular season, the workflows used to cover Clark at the recent WNBA All-Star Game in Phoenix, how they're handling an increase in attention, and more.
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