“People don’t just want to watch content, they want to shape it.” In this session, we will examine how new, alternative and/or interactive viewing experiences can engage the next generation of viewers and fans. Using examples, the panel will discuss the pros and cons, including what success and f...

As Warner Bros. Discovery prepares to deliver more than 4,000 hours of live sport across HBO Max, TNT Sports and Eurosport, this fireside chat will explore and showcase the digital strategy behind one of Europe’s biggest summer sports operations. From streaming innovation and in-app features to l...

With the correct digital content creation, management, and fan engagement tools, federations, leagues and associations can personalize experiences, increase efficiency and scale their output. AI-driven tools can be used to generate real-time highlights, automate translations and create hyper-pers...

A detailed look at how federations, leagues and broadcasters alike use Instagram, TikTok, and other social media platforms to attract, retain, monetize and engage with sports fans. The session will include examples of ‘mobile first’ best practice, insight into the strategy and reasoning behind th...

After the popularity of his presentation at last year’s event, Lewis Wiltshire, SVP and Managing Director of Digital at IMG, returns to provide an update on the technologies and developments that will shape the sports media landscape for rights holders over the next 12 months.

How do you create year-round engagement for 72 football clubs, millions of supporters and a new generation of fans? In this session, Dave Horner, Head of Sport at After Party Studios, and Oli Mitchell, Content Production Manager at Sky Bet, lift the lid on League of 72, a creator and fan-led digi...

In this special showcase session, the England and Wales Cricket Board (ECB) and Little Dot Sport explain how they delivered record digital engagement during the 2025 England v India series, one of the biggest events in the cricketing calendar, despite the battle for attention on social media bein...

Presenter:
Ophir Zardok, LiveU, Head of Sports Strategy & Business Development

Sports media organizations are facing a common challenge: while audiences consume content in different use cases, the requirements to a best in class production is to connect the whole value chain. AI is emerging as the connective layer that brings these worlds together. By combining live event d...