League of 72: Building a Social-First Soccer Content Brand
SVG Europe's Digital Content Summit 2026
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25m
How do you create year-round engagement for 72 football clubs, millions of supporters and a new generation of fans? In this session, Dave Horner, Head of Sport at After Party Studios, and Oli Mitchell, Content Production Manager at Sky Bet, lift the lid on League of 72, a creator and fan-led digital content channel designed to bring English Football League (EFL) stories to life beyond matchday.
In conversation with SVG Europe's Will Strauss, the duo will explore the origins of the collaboration, its purpose and objectives, and how content is developed, from securing club and player access and building trusted relationships to defining editorial and creative tone and managing an effective digital production operation and partnership. Also taking into account the new League of 72 series Team Talk, the session will examine how success is measured, the key lessons learned, and what comes next as the partnership continues to evolve.
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