Beyond the Game: Engaging Sports Fans with Short-Form Content
SVG Europe's Digital Content Summit 2026
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40m
A detailed look at how federations, leagues and broadcasters alike use Instagram, TikTok, and other social media platforms to attract, retain, monetize and engage with sports fans. The session will include examples of ‘mobile first’ best practice, insight into the strategy and reasoning behind the use of short-form content, including athlete and UGC, and how it differs from platform to platform, as well as advice on how technology can support and enhance creation and distribution.
Panelists:
Thomas Roberts, World Sailing, Content Lead
Ben Goldhagen, Coolr Sport, Director of Sport
Russell Barder, World Horse Racing, Head of Audience and Content
Lauren Hughes, Freelance Social and Content Lead
Chair: Richard Craig-McFeely
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