The Essential Digital Sports Production Toolkit
SVG Europe's Digital Content Summit 2026
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38m
With the correct digital content creation, management, and fan engagement tools, federations, leagues and associations can personalize experiences, increase efficiency and scale their output. AI-driven tools can be used to generate real-time highlights, automate translations and create hyper-personalized content - and there are non-AI-based tools that can be just as effective. This session will discuss the pros and cons of various technologies, tools and solutions, while reinforcing that human-driven storytelling is key to maintaining trust and emotional connection with fans.
Panelists:
Rhodri Williams, Freelance Video Creative
Klaudia Gainza, International Sports Broadcasting, OTT & Media Platform Team Lead
Claire Wilkie, Limitless, CEO & Founder
Donald Sievewright, Matrox Video, Sales Director, EMEA
Sam Stibbs, Reuters Imagen, Sales Executive
Moderator: George Bevir, SVG Europe, Editorial Director
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