2026 SVG GFX Forum
The SVG GFX Forum hit New York City on March 3, for a full day of sessions focused on the creative strategy and technology behind today’s cutting-edge sports graphics packages. From AR graphics and data visualization technology to the rise of cloud- and remote-based workflows to the latest design philosophies and creative trends.
With a full day of presentations, panels, and networking opportunities, the SVG GFX Forum brought creative and technological leaders together to discuss the latest developments in this rapidly evolving industry. This year’s program was spearheaded by the SVG Sports Graphics Advisory Committee and its Chair, Netflix, Manager - On Air Graphics Tim O’Shaughnessy. In addition to in-depth presentations on the latest visionary graphics packages, the agenda featured sessions focused on the latest developments in graphics-creation and -playout technology, style and design philosophy, AR graphics and virtual production, AI and other next-gen tech, and much more!
-
Welcoming Remarks by Title Sponsor Ross
The 2026 SVG GFX Forum opened with Welcoming Remarks from Title Sponsor Ross, and event chairman Tim O’Shaughnessy.
Speakers:
Tehseen Akhtar, Ross Video, Senior Director, Product Management - Graphics
Tim O’Shaughnessy, Netflix, Manager - On Air Graphics; SVG GFX Committee Chair -
Data-centric Storytelling and ESPN's MNF Playbook With Next Gen Stats Altcast
Today's sports fan craves deeper insights than ever before and broadcasters are serving that demand with the launch of analytics-powered alternative viewing experiences. ESPN's MNF Playbook with Next Gen Stats altcast delivers real-time data, advanced metrics and analytics-driven commentary. Hear...
-
GFX Featured Presentation: Inside ESPN’s Sprawling College Football Package
ESPN's 2025-26 college football season kicked off with a fresh visual identity, including fully redesigned insert graphics, animations, clock-and-score, and College GameDay look. The new look enhances storytelling, statistical analysis and game action with dynamic, impactful visuals with a focus ...
-
GFX Quick Hits: How TNT Sports Debuted Four Graphics Packages in Four Months
It was a truly insane year for the TNT Sports creative team in 2025. Get an inside look at how they built and debuted four brand new graphics packages – for Roland Garros, NASCAR, College Football, and College Basketball – in a four month span, as well as a new Unrivaled women's hoops package in ...
-
Underlying Technology: The Impact of Cloud, Remote, & AI on Graphics Workflows
As graphics teams embrace cloud platforms, remote-production models, and AI-driven tools, workflows are being rebuilt from the ground up. This session examines how these technologies are accelerating asset creation, streamlining collaboration, enhancing real- time rendering, and reshaping the ski...
-
GFX Featured Presentation: The Return of the NBA on NBC
Last year, when the NBA returned to NBC after more than two decades away, the network took a NEWstalgia approach to creating the new on-air look. By combining familiar, old-school imagery that harkened back to the NBA on NBC's 1990's glory days with a modern, cutting-edge design and technology, t...
-
GFX Quick Hits: The Evolution of the 'Big Head', Where Human Creativity meets AI
In the high-stakes world of NFL broadcasting, the challenge isn’t just capturing the game—it’s capturing the imagination. For the 2025-26 NFL season, CBS Sports set out to bridge the gap between elite athleticism and relatable whimsy. The result was the "Big Head" initiative, a season long journe...
-
Clock & Score Design: Bugs, Boards, and Best Practices
The clock-and-score bug is the most essential — and most scrutinized — element of any live sports broadcast. Hear the latest design trends, data-integration workflows, operational challenges, and best practices shaping today’s scoreboards and graphics. Creative leaders reveal how they balance cla...
-
In-Game Technology: Tips and Tricks for AR Graphics and Data Visualization
From next-gen AR graphics to sophisticated data visualization, new technologies are reshaping how in-game stories are told on-screen. This session explores the latest tools, workflows, and strategies driving more immersive, informative, and visually compelling live game broadcasts.
Panelists:
Br... -
GFX Quick Hits: Inside Fox Sports' Next-Level XR Studios
Fox Sports continues to set the industry standard when it comes to XR technology and virtual production. Get a behind the scenes look at its pair of state-of-the-art LED volumes at the broadcaster's LA headquarters and how its using these facilities to reimagine the way studios shows are produced...
-
XR Studio Technology: Tips and Tricks for the Move to Virtual Production
This session explores the real-world journey from hard sets and green screens to XR studios and LED volumes. Industry leaders share hard-earned lessons, workflow challenges, and practical tips—emphasizing why successful XR adoption in sports broadcasting is a marathon, not a sprint.
Panelists:
Z...