GFX Featured Presentation: Inside ESPN’s Sprawling College Football Package
2026 SVG GFX Forum
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33m
ESPN's 2025-26 college football season kicked off with a fresh visual identity, including fully redesigned insert graphics, animations, clock-and-score, and College GameDay look. The new look enhances storytelling, statistical analysis and game action with dynamic, impactful visuals with a focus on helmets, gloves and the pageantry and energy of the sport. Focused on scalability and longevity, this new system supports more than 130 teams and more than a 100 games each weekend with an expected lifespan of five seasons. Get an inside look at the cross-departmental collaboration and strategic planning, as well as how ESPN’s new graphics package sets the stage for a visually elevated college football experience that’s built to evolve and endure.
Presenters:
Lisa DiNello, ESPN, Design Supervisor
Curtis Doss, Compadre, Executive Creative Director
Brian Girardin, ESPN, Principal Creative Director
Phil Guthrie, Two Fresh Creative, Founder and Executive Creative Director
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