XR Studio Technology: Tips and Tricks for the Move to Virtual Production
2026 SVG GFX Forum
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45m
This session explores the real-world journey from hard sets and green screens to XR studios and LED volumes. Industry leaders share hard-earned lessons, workflow challenges, and practical tips—emphasizing why successful XR adoption in sports broadcasting is a marathon, not a sprint.
Panelists:
Zac Fields, Fox Sports, SVP, Graphics Technology and Integration
Matthew Houstle, Pixotope, Broadcast Solutions Architect
Emilio Incerto, CBS, Virtual Production Manager
John Murphy, BBC Sport, Design Director
Brie Smith, WBD, VP, Production Operations and Technology
Up Next in 2026 SVG GFX Forum
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Welcoming Remarks by Title Sponsor Ross
The 2026 SVG GFX Forum opened with Welcoming Remarks from Title Sponsor Ross, and event chairman Tim O’Shaughnessy.
Speakers:
Tehseen Akhtar, Ross Video, Senior Director, Product Management - Graphics
Tim O’Shaughnessy, Netflix, Manager - On Air Graphics; SVG GFX Committee Chair
