This session explores the real-world journey from hard sets and green screens to XR studios and LED volumes. Industry leaders share hard-earned lessons, workflow challenges, and practical tips—emphasizing why successful XR adoption in sports broadcasting is a marathon, not a sprint.

Panelists:
Zac Fields, Fox Sports, SVP, Graphics Technology and Integration
Matthew Houstle, Pixotope, Broadcast Solutions Architect
Emilio Incerto, CBS, Virtual Production Manager
John Murphy, BBC Sport, Design Director
Brie Smith, WBD, VP, Production Operations and Technology