Data-centric Storytelling and ESPN's MNF Playbook With Next Gen Stats Altcast
2026 SVG GFX Forum
•
31m
Today's sports fan craves deeper insights than ever before and broadcasters are serving that demand with the launch of analytics-powered alternative viewing experiences. ESPN's MNF Playbook with Next Gen Stats altcast delivers real-time data, advanced metrics and analytics-driven commentary. Hear how ESPN is bringing the meeting room to fans’ living rooms, using NFL Next Gen Stats, machine learning, and artificial intelligence.
Panelists:
Casey Huke, Adrenaline, CEO
Andy Jacobson, ESPN, Producer II
Up Next in 2026 SVG GFX Forum
-
Clock & Score Design: Bugs, Boards, a...
The clock-and-score bug is the most essential — and most scrutinized — element of any live sports broadcast. Hear the latest design trends, data-integration workflows, operational challenges, and best practices shaping today’s scoreboards and graphics. Creative leaders reveal how they balance cla...
-
GFX Quick Hits: How TNT Sports Debute...
It was a truly insane year for the TNT Sports creative team in 2025. Get an inside look at how they built and debuted four brand new graphics packages – for Roland Garros, NASCAR, College Football, and College Basketball – in a four month span, as well as a new Unrivaled women's hoops package in ...
-
GFX Quick Hits: The Evolution of the ...
In the high-stakes world of NFL broadcasting, the challenge isn’t just capturing the game—it’s capturing the imagination. For the 2025-26 NFL season, CBS Sports set out to bridge the gap between elite athleticism and relatable whimsy. The result was the "Big Head" initiative, a season long journe...
