GFX Quick Hits: The Evolution of the 'Big Head', Where Human Creativity meets AI
2026 SVG GFX Forum
•
11m
In the high-stakes world of NFL broadcasting, the challenge isn’t just capturing the game—it’s capturing the imagination. For the 2025-26 NFL season, CBS Sports set out to bridge the gap between elite athleticism and relatable whimsy. The result was the "Big Head" initiative, a season long journey in character development that redefined their storytelling toolkit and proved that intense stories and pure fun can coexist on the same gridiron.
Presenters:
Hasani Jones, CBS Sports, Realtime Workflow Design
Andrew Sherman, CBS Sports, Art Director
Up Next in 2026 SVG GFX Forum
-
GFX Featured Presentation: The Return...
Last year, when the NBA returned to NBC after more than two decades away, the network took a NEWstalgia approach to creating the new on-air look. By combining familiar, old-school imagery that harkened back to the NBA on NBC's 1990's glory days with a modern, cutting-edge design and technology, t...
-
GFX Featured Presentation: Inside ESP...
ESPN's 2025-26 college football season kicked off with a fresh visual identity, including fully redesigned insert graphics, animations, clock-and-score, and College GameDay look. The new look enhances storytelling, statistical analysis and game action with dynamic, impactful visuals with a focus ...
-
Underlying Technology: The Impact of ...
As graphics teams embrace cloud platforms, remote-production models, and AI-driven tools, workflows are being rebuilt from the ground up. This session examines how these technologies are accelerating asset creation, streamlining collaboration, enhancing real- time rendering, and reshaping the ski...
