How MLB Local Media Is Rewriting the Regional Playbook
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Major League Baseball has turned regional sports turmoil into opportunity by revolutionizing the industry, producing local broadcasts for 14 clubs and adding cutting-edge production innovations like live drones, Wire Cam, Umpire Cam, and deeper player access that rivals any national broadcast — all in addition to handling in-market streaming and local linear TV distribution for nearly half the league. Hear from MLB Local Media leaders on how they built this operation, what's driving expansion, and what the future of locally produced baseball looks like in a rapidly changing media landscape.
Keynote Speakers:
Kendall Burgess, MLB, VP of Operations, Local Media
Doug Johnson, MLB, SVP and Executive Producer, Local Media
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