Apple at 50: How the World’s Most Valuable Tech Company Became a Media Empire
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54m
Apple didn’t just change technology — it changed storytelling, culture, retail, events, advertising, and the way the world experiences innovation. In this lively talk based on his new book Apple: The First Fifty Years, bestselling author and longtime Apple observer David Pogue explores how Apple evolved into far more than a hardware company. From unforgettable product launches and cinematic advertising to visionary leadership and obsessive design, Apple mastered the art of creating anticipation, loyalty, and emotional connection on a global scale. Pogue shares behind-the-scenes stories and insights from the people who helped build the Apple legacy — revealing how the company turned technology into one of the greatest media narratives ever created.
Keynote:
David Pogue, Apple: The First 50 Years, Author; Emmy-Winning Correspondent for CBS Sunday Morning
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