Men in Blazers' Roger Bennett on "Winning the World Cup" as a Digital Media Co.
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The 2026 FIFA World Cup was a landmark moment for soccer in the United States — and few digital-first media brands embraced the opportunity more fully than the Men in Blazers Media Network. With a team of roughly 100 people, the company delivered a constant stream of social content, daily podcasts, reaction shows, and 10 live Match Day Live! events that brought its distinctive blend of humor, storytelling, and soccer culture to fans across the country.
Men in Blazers Founder and CEO Roger Bennett spoke with our Brandon Costa to reflect on the network’s sprawling World Cup operation, the creative and logistical demands of covering the tournament across platforms and host cities, and the connection the brand has built with American soccer fans. He also discusses the evolution of soccer media in the United States, why to succeed as an independent media brand they need to seek audiences by "land, sea, and air," and what his favorite innovations for the live match coverage were.
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