SVG GFX 2025
The SVG GFX Forum focused on sports graphics, AR, and virtual technology and the latest creative-design trends in the business. With a full day of presentations, panels, and networking opportunities, SVG GFX brings creative and technological leaders together to discuss the latest developments in this rapidly evolving industry.
This year’s program was spearheaded by the SVG Sports Graphics Advisory Committee and its Chair, ESPN Creative Director Tim O’Shaughnessy. In addition to in-depth presentations on the latest visionary graphics packages, the agenda will feature sessions focused on the latest developments in graphics-creation and -playout technology, style and design philosophy, AR graphics and virtual production, AI and other next-gen tech, and much more!
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GFX 2025: Welcoming Remarks with ESPN's Tim O’Shaughnessy
The 2025 SVG GFX Forum opens with welcoming remarks from Jason Dachman, SVG, Editorial Director, U.S.; SVG Sports Graphics Program Director and Tim O’Shaughnessy, ESPN, Creative Director; SVG Graphics Committee Chair.
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Gridiron Graphics: A Creative Roundtable With NFL Rightsholders
There is no property in sports — or in all of media, for that matter — that attracts more eyeballs than the National Football League. Join representatives from major NFL rightsholders as they delve into the cutting-edge creativity and technological advances driving NFL broadcast-graphics packages...
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Inside NBC’s Groundbreaking Design Work for the Paris 2024 Olympics
Go behind the scenes with NBC Sports' creative team to explore the vision, design process, and innovative techniques used to develop the graphics package and overall visual identity for its Paris 2024 Olympics broadcasts.
Presenter:
David Barton, NBC Olympics, VP, Creative -
The Fox Sports Way: Super Bowl LIX, EURO 24, and Technology for Storytelling
Discover how Fox Sports leverages AR graphics, XR multicam technology, and advanced LED displays to elevate storytelling across the biggest stages in sports, including Super Bowl LIX and EURO 2024. Fox Sports leaders discuss how technology empowers their ability to captivate audiences, create com...
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How ESPN Is Blazing the Live Animated Broadcast Trail
Get an inside look at how ESPN pulled off two of the most groundbreaking broadcasts of 2024 just weeks apart. In this can't-miss session, ESPN Creative Studio leaders go behind the scenes of The Simpsons Football Funday NFL altcast and Dunk the Halls NBA altcast, including the creative strategy, ...
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Visualizing Victory: The Latest in AR, XR, and Virtual Production
Technology leaders delve into the latest advances in augmented-reality (AR), extended-reality (XR), and virtual-production technologies shaping the future of live sports production — both in the studio and on the field. With Unreal Engine and large LED stages blending the physical and digital wor...
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New Package, New Era: Building ESPN’s Expanded College Football Playoff Package
ESPN's creative team offers a behind-the-scenes look at the transformative new look it built for this year's expanded College Football Playoff. ESPN endeavored to not only revamp the CFP graphics package but rethink the entire on-air look for the next chapter in college football's CFP era.
Prese...
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Creating Alternative Brand Experiences: From Fortnite to Meta Horizon and Beyond
As gaming platforms evolve into expansive social ecosystems, brands are leveraging Fortnite, Meta Horizon, and other virtual worlds to create immersive, interactive experiences that resonate with fans across the globe. From gamified campaigns to persistent virtual environments, this panel explore...
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Rebuilding Your Brand 101: Creative, Holistic Strategies for Rebranding
This session takes a deep look at “the how” when it comes to approaching a major rebrand. The on-air look is just one piece of a much bigger picture. So it’s essential that all the departments that touch the brand are together from the get-go. Hear how this holistic strategy is paying dividends f...
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State of the Tech: Today’s Graphics Tools Creates Tomorrow’s Cutting-Edge Looks
From augmented-reality enhancements to real-time data visualization, the technology powering sports-broadcast graphics is evolving rapidly to meet the demands of modern audiences. This panel brings together industry leaders to explore the latest innovations, trends, and tools shaping the way spor...
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Intelligent Automation: Your Best Work Without The Burnout
It's no secret that sports require a high volume of changes in the replication process. From colors to logos, imagery, names, numbers, and positions. And that doesn't take into account multiple boards or deliverables. If you've tried to manually update and render projects of this scale, you know ...
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PGA TOUR Tees Up the Future of Sports Broadcasting
From tee to green, discover the groundbreaking story of how the PGA TOUR is redefining sports broadcasting. Hear directly from the team about how they’re captivating global audiences with fan-focused content, powered by advanced graphics and virtual production tools—all from their new, state-of-t...