Visualizing Victory: The Latest in AR, XR, and Virtual Production
SVG GFX 2025
•
32m
Technology leaders delve into the latest advances in augmented-reality (AR), extended-reality (XR), and virtual-production technologies shaping the future of live sports production — both in the studio and on the field. With Unreal Engine and large LED stages blending the physical and digital worlds, immersive tools like AR graphics, XR sets, and real-time virtual environments enhance storytelling, create dynamic viewer experiences, and redefine production workflows.
Panelists:
Nick DiNapoli, |drive| Studio, Founder & Executive Creative Director
Andrew Isaacson, The Famous Group, Partner / EVP
Amy Nelson, ESPN Creative Studio, Manager, Graphics Innovation
Kendra Russell, Warner Bros. Discovery, Director of Production Operations, XR & Virtual
Craig Silver, CBS Sports, Coordinating Producer, College Football
Moderator:
Brandon Costa, SVG, Director of Digital
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