Rebuilding Your Brand 101: Creative, Holistic Strategies for Rebranding
SVG GFX 2025
•
34m
This session takes a deep look at “the how” when it comes to approaching a major rebrand. The on-air look is just one piece of a much bigger picture. So it’s essential that all the departments that touch the brand are together from the get-go. Hear how this holistic strategy is paying dividends for rightsholders while also better serving the fan.
Panelists:
JP LoMonaco, CBS Sports, VP, On-Air Graphics & Design
Chase Oliver, TNT Sports, Art Director
Moderator:
Tim O’Shaughnessy, ESPN, Creative Director; SVG Graphics Committee Chair
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