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Developing Athlete-Generated Content with the Rugby Players Association

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The Power of Content Hubs: Fast-tracking Sports Content to Every Platform

SVG Europe's Digital Sports Summit • 26m

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  • Developing Athlete-Generated Content ...

    Rachael Burford, head of women's rugby at the Rugby Players Association (RPA), and HBS/Skroller general manager Jamie Aitchison discuss how and why female rugby players are becoming digital content creators: a move that is both helping clubs and leagues resonate with new and different audiences, ...