Live stream preview
Developing Athlete-Generated Content with the Rugby Players Association
SVG Europe's Digital Sports Summit
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24m
Rachael Burford, head of women's rugby at the Rugby Players Association (RPA), and HBS/Skroller general manager Jamie Aitchison discuss how and why female rugby players are becoming digital content creators: a move that is both helping clubs and leagues resonate with new and different audiences, and also supporting current and former players as they persue new career paths beyond the game.