SVG Europe's Digital Sports Summit

SVG Europe's Digital Sports Summit

SVG Europe's Digital Sports Summit 2025 focused on the strategies, tools, techniques, and technology required to successfully create and distribute social, mobile, and streamed sports content. Previously known as Create Share Engage, the new name reinforces the event’s subject matter and highlights the increasing importance of the non-broadcast aspects of sports video.

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SVG Europe's Digital Sports Summit
  • Opening Remarks from TATA Comms Media

    George Lopez, Tata Communications, Head of Global Operations provides opening remarks at SVG Europe's The Digital Sports Summit 2025.

  • IMG Digital Trends Report 2025

    Lewis Wiltshire, SVP and Managing Director of Digital at IMG, outlines the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. He discusses the overall sports landscape for social media, OTT and streaming, dispels the notion of a “fi...

  • Sports and Snapchat: A Fireside Chat with Kahlen Macaulay

    In a special fireside chat, Kahlen Macaulay, Head of International Sports Partnerships at Snapchat, explains the relevance of Snapchat to sport, and then focus on best practices content creation and fan engagement, outlining how sports broadcasters, federations and other rights holders/owners and...

  • Engaging Sports Fans with Short-Form Content

    A detailed look at how federations, leagues and broadcasters alike can use Instagram, TikTok, and other social media platforms to attract, retain, monetise and engage with sports fans. The session includes examples of ‘mobile first’ best practice, insight into the strategy and reasoning behind th...

  • How the International Tennis Federation Transformed Its Archive Into an Asset

    the ITF and Reuters Imagen share how they digitised and centralised the federation’s vast content library, making it the first time the ITF has had full ownership and free access to its own archive. It explores the journey from siloed management to a living, searchable, cloud-based platform that’...

  • A Content Chat with Eggchasers Rugby's Tim Cocker

    With broadcasting rights to the French Pro D2 league for the UK and Ireland secured, Tim Cocker, of popular YouTube channel EggChasers Rugby, shares insights on the evolving landscape of rugby coverage, fan engagement in the digital era, and what it means to bring second-tier French rugby to a br...

  • Creating New and Different Viewing Experiences for Fans

    “People don’t just want to watch content, they want to shape it.” In this session, we examine how watchalongs and other types of alternative and interactive live viewing experiences, including those on YouTube, can engage Gen Z and international audiences. Using examples, the panel discuss the pr...

  • How to Successfully Launch and Operate a YouTube Sports Channel

    Leaning on his experience of working with the FA on the Women's Super League (WSL), Little Dot Sport Partnerships Director David Scriven will provide expert insight into how to launch, manage and run a YouTube sports channel, sharing tips and tricks on producing effective original and archive-bas...

  • The Power of Content Hubs: Fast-tracking Sports Content to Every Platform

    Taking into account the sessions that preceded it, here we explore how content hubs can streamline the distribution of sports video across multiple platforms. Speakers examine how centralised content management could allow for rapid, efficient delivery to social media, mobile apps, and streaming ...

  • Developing Athlete-Generated Content with the Rugby Players Association

    Rachael Burford, head of women's rugby at the Rugby Players Association (RPA), and HBS/Skroller general manager Jamie Aitchison discuss how and why female rugby players are becoming digital content creators: a move that is both helping clubs and leagues resonate with new and different audiences, ...