Telling Better Sports Stories With Data
SVG Europe's Sports Graphics Forum 2026
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50m
European sports broadcasters, producers and leagues/federations are responding to increasingly sophisticated and demanding audiences by rethinking how data supports editorial storytelling. This session will see production and graphics experts discuss how live data, advanced metrics and contextual analysis are being woven into on-screen graphics, studio presentation and commentary, enhancing sports coverage without overwhelming it, and creating richer viewing experiences for fans who want more than just the scoreline.
Speakers:
Patrick Desson, Sky Sports, Senior Graphics Producer, Senior Statistician, Golf
Kevin Sandford, Warner Bros. Discovery, European Broadcast Graphics Director
Dominik Scholler, DFL, VP Product Management and Innovation
Gem Collister, AE Live, Web Product Manager
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