A detailed look at the design, execution, delivery and/or production of the graphics and studio operation for BBC Sport's coverage of the 2026 FIFA World Cup in the USA, Canada and Mexico.

Presenter:
John Murphy, BBC Sport, Creative Director (Motion)

European sports broadcasters, producers and leagues/federations are responding to increasingly sophisticated and demanding audiences by rethinking how data supports editorial storytelling. This session will see production and graphics experts discuss how live data, advanced metrics and contextual...

Augmented reality is now a core part of live sports coverage, but its real value lies in clarity and context, not spectacle alone. This session explores how broadcasters are using AR to support both match coverage and presentation, from tactical explanation to analytical insight, while maintainin...

Since the start of the 2025-26 season, the Deutsche Fußball Liga (DFL) has been using 3D tracking technology to capture detailed movement data from every Bundesliga match. Tracking cameras record player activity from kick-off, generating a precise digital model of each footballer on the pitch. Th...

UIM E1 Series is the world’s first all-electric raceboat championship. Broadcast to over 230 territories around the world, the event coverage makes great use of AR to explain race strategy and immerse viewers in the action. A digital twin of the racetrack allows for non-intrusive advertising and ...