UIM E1 Series is the world’s first all-electric raceboat championship. Broadcast to over 230 territories around the world, the event coverage makes great use of AR to explain race strategy and immerse viewers in the action. A digital twin of the racetrack allows for non-intrusive advertising and sponsorship and a variety of broadcast perspectives: top-down views, real-time boat positions, and integration with real footage. In this showcase, contributors from Badass Studios and Aurora Media Worldwide will explain how and why they do it, share lessons learned, and outline where else the technology could be used.

Presenters:
Rosemary Lokhorst, Badass Studios, CEO
Ben Spencer, Aurora Media Worldwide, E1 Director