SVG GameDay, Ep. 6: Cincinnati Bengals' Alex Schweppe – Welcome to the Jungle
SVG GameDay
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25m
Sports teams lean into their respective brands and identities, but in Cincinnati, the Bengals of the National Football League build their in-venue shows around jungle-related themes: structures made of rock and stone, details of vines and moss, and the recognizable orange and black stripes of the bengal tiger. Games at Paycor Stadium come with standard traditions, but fans never know what to expect when they step into The Jungle. Alex Schweppe, who is the Manager of Game Presentation, is one of many individuals curating this experience for this faithful fanbase in the Queen City.
On the latest episode of SVG GameDay, Schweppe runs through the preparation and execution phases of their show, why listening to fans' reactions in the stands helps the team understand what production elements are and aren't working , why the offseason is important in the content-generation process, how previous stops with the Florence Y'alls, Washington Commanders, New Orleans Saints, and New Orleans Pelicans played a pivotal role in his career, what it's like to work for his childhood team, and much more.
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