SVG GameDay, Ep. 4: Temple's Paige Wisehaupt — Cherry & White Digital Content
SVG GameDay
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35m
Collegiate athletics are nonstop and unrelenting, requiring full attention during a full academic year. At an institution like Temple University in Philadelphia, sporting events range from the Liacouras Center on Broad Street to Lincoln Financial Field — the home of the Philadelphia Eagles — in the South Philly Sports Complex. As Assistant Athletic Director for Branding and Digital Strategy, Paige Wisehaupt is in charge of video content production for all 19 of the university's varsity sports. Her role has allowed her to witness memorable moments, including Men's Basketball's victory over No. 1 University of Houston in 2023, and taken her overseas to capture events like the Henley Royal Regatta last summer.
On the latest episode of SVG GameDay, Wisehaupt describes the preparation that goes into highlighting all of their games, how her and the team conceived their content strategy, delegating tasks to cover their wide range of events across campus, examples of content flooding their digital platforms, how her time at Penn State University and Alex's Lemonade Stand has shaped who she is today, and much more.
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