On the Pitch: Using AR to Add Meaning, Not Noise
SVG Europe's Sports Graphics Forum 2026
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33m
Augmented reality is now a core part of live sports coverage, but its real value lies in clarity and context, not spectacle alone. This session explores how broadcasters are using AR to support both match coverage and presentation, from tactical explanation to analytical insight, while maintaining pace, credibility and editorial focus.
Speakers:
Rosemary Lokhorst, Badass Studios, CEO
Ben Spencer, Aurora Media Worldwide, E1 Director
John Murphy, BBC Sport, Creative Director (Motion)
Jon Hobbs, AE Live, Business Development Manager
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