Games Wide Open: Digital Strategies for Paris 2024 Paralympics
SVG Europe's Create Share Engage
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26m
Ahead of the 2024 Summer Paralympics in Paris, this discussion addresses how digital media content and online platforms will be used to shine a light on the event, its sports and its competitors. It also outlines what digital activations and strategies will be deployed, and then put it all into the context of the Games' vision: to inspire individuals, bring about social change, and promote inclusive professional and sports opportunities for people with disabilities.
Speakers:
Craig Spence, International Paralympic Committee (IPC), Chief Brand and Communications Officer
Tim Stott, Host Broadcast Services (HBS), Digital Executive Producer
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