With the value of sports rights continuing to grow, rights holders require new and innovative ways to derive maximum revenue from their content.
Advances in ad tech offer new and innovative monetization opportunities for live content, from virtual advertising solutions that provide the opportunity to overlay and replace ads within a venue to the insertion of virtual and targeted ad content into live streams across broadcast and OTT.
During this thought leader perspectives discussion, suppliers of ad tech products and services will provide insight into the tools and technology available.
Benjamin Fabricius, uniqFEED, Head of Product Management
Massimo Magrì, Supponor, EU Managing Director and Global Head of Football
Richard Craig-McFeely, AWS, Worldwide Sports Evangelist
George Bevir, SVG Europe, Editorial Director