Adrenaline's Casey Huke Talks Data-Driven Storytelling & ESPN's MNF Altcasts
SVG New Sponsor Spotlight
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8m 51s
Today's sports fan craves deeper insights than ever before and broadcasters are serving that demand with the launch of analytics-powered alternative viewing experiences. Enter Adrenaline, a company that builds predictive models trained on over a million of plays and backed by decades of NFL and college football data.
In the case of the NFL, Adrenaline layers these models on top of the NFL’s Next Gen Stats sensor tracking, enabling real-time insights like predicting play type (run/pass), likely ball carriers, and defensive coverage. Adrenaline's TruPlay AI engine powered ESPN's MNF Playbook with Next Gen Stats altcasts last NFL season, offering real-time data, advanced metrics, and analytics-driven commentary.
SVG sat down with Adrenaline CEO and Co-Found Casey Huke to discuss the company's unique path to success, the role its technology played in ESPN’s Monday Night Football Playbook altcasts, how these analytics help broadcasters explain why plays happen in real-time, and how Adrenaline aims to expand into more broadcasts and provide real-time insights directly to announcers in the booth.
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