The Caitlin Clark Effect: A Peek at the Indiana Fever's Digital Content Strategy
Trending Now
•
14m
The Caitlin Clark Effect. It's been said many times and has generated positive change throughout the professional and collegiate ranks of women's basketball, but the entity feeling its direct impact is the Indiana Fever.
Matching the NCAA's all-time leading scorer with last year's No. 1 overall pick, Aliyah Boston, has been a heaven for any content creator, but balancing the narrative of having one of the most prolific basketball players alive on the roster and telling the stories of the entire team is quite the juggling act. From Clark's arrival in April to the start of the Olympic break last week, the crew responsible for the club's social media and digital platforms at Pacers Sports & Entertainment has been hard at work.
On this episode of SVG Rewind, we are joined by Digital Video Manager Daniel Stallings to highlight the franchise's planning before and during the 2024 WNBA Draft, what it's been like to work with her and the rest of the team, the content that was generated during the first half of the regular season, the workflows used to cover Clark at the recent WNBA All-Star Game in Phoenix, how they're handling an increase in attention, and more.
Up Next in Trending Now
-
Adventures in Live Cloud Production: ...
Over the past two years, ESPN has pushed the boundaries of live cloud-based production with several real-world deployments and a plethora of behind-the-scenes tests. Now, ESPN is focused on building a robust baseline to operate different cloud-based workflows from. In this fireside chat, ESPN tec...
-
NHL in ASL Alternate Broadcasts Bring...
This year's Stanley Cup Final was not only a seven-game thriller but also the catalyst for a first-of-its-kind, alternate telecast serving the deaf and hard-of-hearing community, NHL in ASL.
For every game of the Final, the NHL produced live game coverage presented with commentators communicatin...
-
The Evolution of Regional Distributio...
The local sports media business is going through a distributive evolution. This opening session from sports-media veteran and strategic advisor Patrick Crakes offers a look into the current state of the distribution and business landscape along with insights into a future that embraces multiple f...