NHL in ASL Alternate Broadcasts Bring Stanley Cup Final to the Deaf Community
Trending Now
•
28m
This year's Stanley Cup Final was not only a seven-game thriller but also the catalyst for a first-of-its-kind, alternate telecast serving the deaf and hard-of-hearing community, NHL in ASL.
For every game of the Final, the NHL produced live game coverage presented with commentators communicating in American Sign Language (ASL). The telecasts were available to stream on ESPN+ in the U.S. and Sportsnet+ in Canada. The league partnered with P-X-P - a company dedicated to access, inclusion, and representation in professional sports for Deaf and hard of hearing sports fans - to produce the live shows from their studios in New York City.
On this episode of SVG Rewind, we are joined by the NHL's VP, Social Impact & Strategic Integration Rachel Segal and VP and Coordinating Director/Studio Manager Matt Celli to break down what it took to produce these shows. Why was this the avenue they chose to pursue, what factors in the operation needed to be taken into consideration, and how did it evolve over the course of the seven-game series?
Up Next in Trending Now
-
The Evolution of Regional Distributio...
The local sports media business is going through a distributive evolution. This opening session from sports-media veteran and strategic advisor Patrick Crakes offers a look into the current state of the distribution and business landscape along with insights into a future that embraces multiple f...
-
The Only Way is Up: A 9:16 Content Pr...
A panel of producers and agencies showcase their work and share best practices when it comes to producing live and on-demand content for mobile: outlining what works, and what doesn’t, and providing the secret to ensuring broadcasters and ‘Generation TikTok’ alike are engaged.
Speakers:
Tim Stot... -
Texas' Jeff Hanel and the Next Gen of...
Major athletics programs nationwide will settle into new conference homes this summer. One of the biggest is the arrival of the Texas Longhorns to the Southeastern Conference (SEC). A massive facility build in Austin, as well as a rebuilding of an in-house ahtletic department arm are prepared to ...
