MLB Honors Hank Aaron's Record-Breaking Home Run With Activation at Truist Park
Trending Now
•
23m
The legacy of Hammerin' Hank Aaron, arguably the most recognizable name in Atlanta Braves' history, still reverberates. So much so, Major League Baseball knew that they would tip their cap to the baseball legend when the 2025 MLB All-Star Game came to Truist Park. Through a suggestion by CC Sabathia — who serves as a special assistant to Commissioner Rob Manfred, is a longtime advocate of black baseball players and the Negro Leagues, and will be an upcoming inductee into the National Baseball Hall of Fame this weekend — and the technological support of Image Engineering, the 95th Midsummer Classic was highlighted by a seventh-inning tribute that featured physical elements like pyrotechnics and lighting and modern techniques like projection mapping.
In this edition of SVG Rewind, MLB's Senior Manager, Global Event Experience & Game Presentation, Caylor Escalante, and Image Engineering's VP, Operations, Ian Bottiglieri detail why the tribute went in this creative direction, the challenges of executing an activation of this size, the technology that made it possible, and how this production took social media by storm.
Up Next in Trending Now
-
Norby Williamson on a New Production ...
Main Street Sports President of Production and Programming Norby Williamson sits down with our Ken Kerschbaumer to offer a look at how the revamped FanDuel Sports Network operation is handling live productions for more than 3,000 NBA, NHL and MLB events, as well as original programming for the co...
-
Four NFL Clubs Bring Us on Set of Res...
The summer months in the National Football League can only mean one thing: it's time for Media Day. This critical time in the schedule gives all 30 clubs with the necessary assets and content to create an engaging gameday experience for fans all season long. From executives providing ample suppor...
-
Storytelling in the Live Game Broadca...
The art of directing a live game is a special skill whether working with two cameras or two hundred cameras. One of the sports media industry's most accomplished directors takes the SVG College Summit stage for our keynote conversation. Jimmy Platt is the lead director for ESPN’s coverage of coll...
