GFX Featured Presentation: The Return of the NBA on NBC
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Last year, when the NBA returned to NBC after more than two decades away, the network took a NEWstalgia approach to creating the new on-air look. By combining familiar, old-school imagery that harkened back to the NBA on NBC's 1990's glory days with a modern, cutting-edge design and technology, the NBC Sports creative team was able to appeal to fans across multiple generations.
Panelists:
Patrick Coffey, Tendril Studio, Founder / Executive Creative Director
Joe Fuller, loyalkaspar, Associate Creative Director
Chad Hudson, NBC Sports, Senior Art Director
Alex Suarez, NBC Sports, Senior Graphic Designer
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