Engaging Sports Fans with Short-Form Content
Trending Now
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42m
A detailed look at how federations, leagues and broadcasters alike can use Instagram, TikTok, and other social media platforms to attract, retain, monetise and engage with sports fans. The session includes examples of ‘mobile first’ best practice, insight into the strategy and reasoning behind the use of short-form content, including athlete and UGC, and how it differs from platform to platform, as well as advice on how technology can support and enhance creation and distribution.
Panelists:
Tom Halls, SailGP, Director of Social,
Patrick Burch-Lovell, European Tour Productions, Creative Director, Original and Branded Content
Alexandra Willis, The Premier League, Director of Digital Media & Audience Development
Moderator:
Richard Craig-McFeely
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