Inside ESPN’s Colossal NBA Rebrand Project: A Sports Graphics Spotlight
SVG Sports Graphics Forum 2023
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29m
Prior to the 2022-23 NBA season, ESPN’s graphics team was tasked with overhauling the look and feel of its hardcourt broadcasts. Get an inside look at how they pulled it off, the unique workflows used to get it done, and how this package sets the tone for ESPN’s NBA coverage for years to come.
Panelists:
Isa Bristol, ESPN Creative Studio, Manager, Animation, Graphics Innovation & Production Design
Dale Harney, ESPN, Art Director
Lucas Nickerson, ESPN, Creative Director
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