How the International Tennis Federation Transformed Its Archive Into an Asset
SVG Europe's Digital Sports Summit
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10m
the ITF and Reuters Imagen share how they digitised and centralised the federation’s vast content library, making it the first time the ITF has had full ownership and free access to its own archive. It explores the journey from siloed management to a living, searchable, cloud-based platform that’s already fuelling new video campaigns and brand storytelling. Discover how the ITF is preserving its legacy while unlocking new commercial and creative opportunities—redefining what a sports archive can do in the digital age.
Kirsten Lincoln, Reuters Imagen, Senior Account Manager
Tabitha Horsefield, International Tennis Federation, Broadcast Operations Project Lead
Eoin Kelly, International Tennis Federation, Senior Media Rights Manager
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