FIBA Media and Social Engagement at the 2023 Men’s Basketball World Cup
SVG Europe's Create Share Engage
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22m
With the Men’s Basketball World Cup 2023 set to take place in August, FIBA Media managing director Andrew Ryan and Gauthier Rakotonirina, Head of Third Party Marketing reveal how the international basketball federation captures and shares content to drive engagement among viewers and create commercial opportunities.
This opening keynote at SVG Europe's Create Share Engage event encompasses FIBA’s approach to production, how FIBA supports its media partners, and explore the Courtside 1891 digital platform that brings video and live data from professional basketball played across the globe into a single, curatable destination.
Ryan will also speak about the 17-year joint venture between FIBA and DAZN which covers all production and rights commercialization across broadcast, OTT D2C and data for FIBA’s premium events.
The duo provides some insight into the FIBA Media Athlete Marketing content program that involves the use of dedicated videographers to create game content from non-broadcast angles using only mobile devices, packaging that content up with music and graphics and then distributing to individual players
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