SailGP is an action-packed, in-shore international sailing competition mid-way through its third season of racing. In only its second year, SailGP reported a 131% increase in its dedicated broadcast audience of 39.2m, along with 16 million event live stream views on SailGP’s digital platforms, including YouTube and Facebook, with a total watch time of 2.5 million hours.
Chief Content Officer Melissa Lawton - who is responsible for SailGP’s production strategy and leading the team responsible for delivering SailGP’s global content offering - speaks about SailGP’s digital strategy, including its approach to distribution, the types of content SailGP creates for online audiences and why, and how that content is created and shared online.
Melissa Lawton, SailGP, Chief Content Officer
George Bevir, SVG Europe, Editorial Director