Welcome to the Club: How to Win at Fan Engagement
SVG Europe's Create Share Engage 2024
•
59m
In a series of fireside chats, representatives from federations and leagues outline how (and why) they are using audiovisual content to attract/engage the next generation of fans and/or increase participation in their sport, and look at strategies for monetising them along the way.
Speakers:
James Rothwell, World Rugby, Chief Marketing & Content Officer
Rob Johnson, England and Wales Cricket Board (ECB), Head of Digital & Content – The Hundred
Jose Garnes, British Basketball League, Chief Content Officer
Up Next in SVG Europe's Create Share Engage 2024
-
Welcoming Remarks: Appear
SVG Europe's Create Share Engage 2024 opens with remarks from Alex Pannell, Chief Commercial Officer at Appear.
-
Balancing Cost, Sustainability, and F...
With escalating costs and environmental concerns, the sports broadcasting sector is increasingly turning to technology to deliver immersive and engaging content sustainably. Alex Pannell, Chief Commercial Officer at Appear, will explore real-life examples of strategic investments in technology th...
