UConn’s Jason Reider, David Kaplan: Preparation Key in Content Creation
Live From NCAA Men's Final Four 2023 • 4m 39s
With three schools at this year’s NCAA Men’s Basketball Final Four making their debuts, the University of Connecticut is the established entity in Houston this week. The Huskies are looking to claim their fifth National Championship in less than a quarter of a century. The last time, UConn was in this position with its men’s squad, however, the media landscape was quite different.
At the 2023 Men’s Final Four in Houston, SVG caught up with the University of Connecticut Athletics’ Director of Creative Content Jason Reider and Assistant Director of Athletics, Video Services David Kaplan to discuss their content strategy, how they prepared for this run, and what advice they would give the media departments here at an event of this magnitude for the first time.
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