Tubi’s Super Bowl Streaming Success Story: A Keynote Conversation
SVG Digital Engagement Forum 2025
•
27m
This year's Super Bowl again raised the bar on the streaming of live sports. Fox Corporation took the unique approach of exclusively streaming "The Big Game" on Tubi, its ad-supported streaming service, and the results were immense. The event reached 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience, as well as 24 million unique viewers across the full day of programming. What went into the strategy of delivering the biggest event in the industry on a platform like Tubi? What technology adjustments needed to be made to accommodate an upscaled 4K feed? What was learned? We dissect those questions and more with those who did it in this keynote conversation.
NOTE: This keynote conversation will feature a speaker participating remotely.
Speaker:
Mike Bidgoli, Tubi, Chief Product & Technology Officer
Interviewer:
Brandon Costa, SVG, Director of Digital; Program Director, SVG Digital Engagement Forum
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