SVG Digital Engagement Forum 2025
From live streaming and social media to head-mounted displays and the metaverse, the sports industry is leveraging every viable technology to achieve a singular goal: drive deeper fan engagement.
Live sports video experiences thrive on interactivity, gamification, personalized data, and social engagement, creating dynamic and immersive viewing experiences that captivate audiences. But what innovative technologies and creative strategies are shaping these real-time experiences and keeping fans glued to live sports? The SVG Digital Engagement Forum brings together a growing community of sports video professionals dedicated to innovating video delivery and enhancing fan experiences worldwide.
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Tubi’s Super Bowl Streaming Success Story: A Keynote Conversation
This year's Super Bowl again raised the bar on the streaming of live sports. Fox Corporation took the unique approach of exclusively streaming "The Big Game" on Tubi, its ad-supported streaming service, and the results were immense. The event reached 15.5 million peak concurrent streaming viewers...
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Engagement in the Live Stream: The New Age of Delivering the Game
Traditional “lean-back” viewing still appeals to many sports fans, but how can content owners drive deeper engagement in live streams and apps? This panel features industry leaders discussing gamification, interactivity, alternate broadcast feeds, direct-to-consumer strategies, and the innovative...
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Making Sense of the Wild World of Sports Streaming with Analyst Dan Rayburn
The landscape of live sports distribution in the United States is evolving rapidly, with frequent twists and turns. Streaming media expert Dan Rayburn, chairman of NAB Show’s Streaming Summit, offers an independent perspective on the current state of live streaming in sports, where the industry i...
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The FAST Factor: Sports Joins the Latest Streaming Party
FAST (free ad-supported streaming television) is a booming segment of digital media, but sports has only recently begun to carve out a space within it. This panel examines the challenges and opportunities of FAST channels, with lessons from early adopters.
Panelists:
Brian Gilmore, NBC Sports, V... -
HBS’s Tim Stott on a Host Broadcasters Role in the Digital Media World
Massive international sporting events are coming to American shores – the FIFA Club World Cup, the FIFA Men’s World Cup, the Summer Olympics – and the term of the “host broadcaster” is becoming more common in our lexicon. How are host broadcasters being tasked with providing their many rightshold...
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Monetization in the Live Stream: How Sports Delivers Partner Value
Generating ad revenue and driving partner value and exposure are paramount to the future growth of the streaming sports business. From more traditional pre-roll, mid-roll, and in-stream ads to intentional graphical treatments like L-bars, squeezebacks, and reveals, how are modern sports propertie...
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State of the Tech: Live Streaming Delivery at Scale
Seamless delivery is the cornerstone of engaging live sports experiences. This session provides an update on the latest advancements in playback, distribution, monitoring, and more, featuring insights from leading vendors.
Panelists:
Vikram Arumilli, IMAX, SVP & GM, Streaming and Consumer Techno...
