Tom Buffolano, head of business development, Tata Communications Media, took some time with SVG's Jason Dachman at the 2025 SVG College Summit in Atlanta to highlight the dramatic and ongoing changes in the college athletics landscape.

NIL (Name, Image, Likeness) and upcoming legal rulings are reshaping college sports, and athletic departments' video-production teams now sit at the center of branding, marketing, and storytelling.

The reality is that college video teams are often under-resourced but are expected to produce a growing volume of content — including NIL-driven content with sponsor integrations — increasing pressure and expectations. As a result, departments must "do more with less", which means rethinking workflows, staffing efficiency, and even becoming revenue-generating units.

Buffolano shares how Tata Communications is addressing these challenges by building a global video infrastructure for college sports, linking campuses via their network to provide scalable video solutions. Tata supports a range of production models (on-site, REMI, cloud) and used the SVG College Summit as a chance to demo cloud production tools tailored for colleges. Tata’s unified cloud video platform enables live production, social media distribution, storage, and playout (e.g., to YouTube), streamlining workflow and enhancing audience engagement. The goal is to give colleges tools for efficient, scalable, revenue-driven video strategies — aligning with that same industry mantra: “do more with less.”