IMG on the Future of Soccer Programming for International Audiences
SVG Europe's The Football Summit 2026
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16m
Richard Bayliss, VP and Head of Football Content, Studios at IMG, reveals how his company is challenging the way football programming and studio shows are conceived, built and delivered to global audiences.
Inspired by IMG's success of 'The Ligue 1 Show', the session will explore the creative, editorial and production decisions behind a more modern approach to football coverage for international audiences, responding to changing audience behaviour, evolving fan expectations, and the influence of the content-creator economy on broadcast storytelling.
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