Poland’s Ekstraklasa Uses AI to Power Broadcast & Fan Engagement
SVG Europe's The Football Summit 2026
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11m
Marcin Serafin, Chief Operating Officer at Ekstraklasa Live Park, explores how the Ekstraklasa league in Poland uses data and AI tools across broadcast, digital, and fantasy platforms to power social graphics, chart YouTube growth, and unlock new sponsor inventory via predictive metrics such as live win probability.
The session examines the technical build-out of data feeds, visualisation graphics, and workflow integration, as well as the production challenge of aligning live broadcast outputs with real-time content across multiple channels.
Football Summit 2026, sponsored by TVU Networks, took place on 26 February at the Hill Dickinson Stadium in Liverpool.
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