How Winter Sports are Engaging Gen Z and Gen Alpha
SVG Europe's Winter Sports Forum 2025
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33m
As media consumption shifts, winter sports must evolve to engage younger and more diverse audiences. This panel will explore how federations, broadcasters, and rights holders can tailor live coverage and how they can leverage digital platforms, alongside behind-the-scenes content and athlete storytelling, to expand their reach. We’ll discuss the balance between traditional broadcasting and short-form, shareable media, the role of extreme sports as a gateway for Gen Z, and the impact of data-driven insights.
Speakers:
Benjamin Stoll, FIS, Director of Digital and Innovation
Robert Portman, EBU, Head of Winter Sports
John Hunt, Endeavor Streaming, Senior Director, Commercial Partnerships
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