How the International Biathlon Union Boosted Its Coverage
SVG Europe's Winter Sports Forum 2025
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21m
This panel explores the International Biathlon Union’s (IBU) AI-driven camera system, developed in collaboration with New Century Productions, which ensures full coverage of all 30 shooting lanes in every competition. The panel will discuss how this technology allows rightsholders to remotely select and integrate live athlete coverage into broadcasts, enhancing storytelling and viewer engagement for the benefit of rights holders, national federations, and athletes.
Speakers:
Max Cobb, International Biathlon Union, Secretary General
Anders Yttergård, New Century Productions, Director and Producer
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