Texas Athletics Produces First-Person Content for 2026 Women's Final Four
Trending Now
•
21m
After last summer's Softball National Championship victory and last week's win at the Men's Swimming and Diving National Championship, the University of Texas has been adding hardware to their trophy case. The athletics program looks to continue the trend with this weekend's Women's Final Four in Phoenix. Along the way, the digital and social media team is giving fans exclusive access through a myriad of ideas. Some include Meta AI glasses for a true POV while others dive deep into the backstory of the players off the court.
Prior to their semifinal matchup vs. UCLA, University of Texas' Senior Associate Athletics Director of Creative Development and Video Production Caten Hyde explains their "eye of the tourist" approach to their content, the best piece of content produced throughout their run to Phiand how they're leveraging their history to fire their fans up heading into Friday night.
Up Next in Trending Now
-
SVG GameDay, Ep. 9: Chicago Cubs' Chr...
Throughout all of sports, Wrigley Field holds a special place in the heart of fans across all ages. The ivy, the 7th Inning Stretch, the plethora of day games — it's baseball in its purest form. For 112 years, fans of the Chicago Cubs have witnessed triumph and agony within its walls, and with th...
-
Inside the Diamond' Tells Behind-the-...
Opening Day means a fresh start for all 30 clubs in Major League Baseball. At 0-0, anything is possible and a full 162-game season that lies ahead allows for more opportunities to tell new stories. For the New York Mets, these stories were told in advance throughout Spring Training. Centered arou...
-
SVG GameDay, Ep. 8: Los Angeles Angel...
Southern California is known for residents that emphasize relaxation and good vibes, and when it comes to Major League Baseball, the Los Angeles Angels are incorporating this enjoyable way of life to their fan experience at Angel Stadium. Through various genres of music, their videoboard content ...
