It’s the Human Experience, Stupid! Find the Magic When Betting on Next-Gen Tech
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20m
Avi Bar-Zeev brings a wealth of experience from his senior engineering and prototyping roles at leading tech companies like Microsoft, Linden Labs, Amazon, and Apple (notably with the Apple Vision Pro), his role as co-founder and director at Keyhole which evolved into Google Earth, and designing immersive experiences for Disney. Join Avi as he shares his insights on why prioritizing the human experience is crucial in guiding the decision to develop or integrate next-gen technology. He believes that by first understanding user needs and emotions, we can then create products that truly resonate and connect with audiences. This approach not only fosters innovation in technology design and usability, but also increases the potential for elevated enjoyment and lasting memories.
Presenter:
Avi Bar-Zeev, RealityPrime and the XR Guild, Founder and President; Former Senior Manager of Experience Prototyping for Apple Vision Products
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