How Live Programming Continues To Dominate the Media Landscape
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29m
In an era of on-demand content and algorithm-driven recommendations, live programming remains one of the few media formats that reliably delivers mass audiences and real-time engagement. Whether it’s sports, news, awards shows, or tentpole cultural events, live content continues to drive ratings, fuel ad revenue, and shape viewer habits across platforms. This “pregame” session featuring a leading industry analyst will provide a brief overview of live programming’s place in the media environment.
Presenter:
Patrick Crakes, Crakes Media, Principal
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